eMail and Marketing...

Email Accounts: Why More Than One
Walter Pfarr 

If you've been doing business online for any amount of time, more than likely you've discovered the need for multiple email accounts.

Many of us have an email addy for work and one for play if you will. And chances are, you'll need even more than the two cited above.

As an online marketer, you'll want to submit your site to search engines. And each and every time that we do, the search engine companies feel compelled to send us a warm and fuzzy thank you message, piggybacked by additional emails that are merely advertisements for one of their clients. After all, search engines thrive on advertising bucks!

Now consider the consequences when posting to an FFA (Free For All) site. Many of us are guilty of endless postings in an attempt to spread the word. One submission alone results in an avalanche of thank you's and, sadly, it cannot be stopped nor construed as Spam since the site owner told you at their site you would be added to their mailing list when you submitted.

Internet marketers generally have at least one web-based account to be used alongside their primary account. This web-based account allows for the URL thank you's while at the same time not cluttering up the primary account.

Another reason for having more than one email account is if you are using an ezine to court potential customers. In many cases, you'd want to have a distinct address to be used solely for your publication. In this manner, if someone writes to you as the editor of this newsletter, you might feel that it is important to keep those contacts in a separate account. More than anything else, this is a matter of organization.

Yet another reason is the rampant use of email harvesting software by spammers. Any email addy used to submit an ad posting, discussion group posting or to be utilized on a website is a viable target for the email harvesting software in use.

The uses of multiple accounts are as numerous as the activities that you might pursue on the Internet. A big drawback, however, is that you now possess several accounts to monitor and that consumes time....lots of time!